It would seem that Bon Iver are the latest band to join in on the personal fitness market, with the band set to feature in a fitness DVD titled On The Road, due for release next year.
On the road DVD Trailer from Rogcity Fitness on Vimeo.
Rather than being a case of the band looking for a new revenue stream, the story goes that personal trainer Jeff Rodgers met the band songwriter and singer Justin Vernon playing basketball at the Eau Claire YMCA. Rodgers could see that something in the way Vernon carried himself was amiss and approaching the singer found out he suffers from sciatica, Rodgers then offerring to show Vernon some exercises to strengthen his lower back. The routines proved to be so popular with Vernon that the whole band ended up joining in and taking the regime along with them on tour.
The DVD will also feature the band and one of their songs.
