So Cow came into being in late 2006 in Seoul, South Korea. Up to that point, So Cow was plain Brian Kelly, a much-too-young tourism college lecturer and occasional Open Mic participant from Tuam, Ireland. This one-man musical project has now becoming something much bigger than he could/should have hoped for or expected.
2010 sees him release his second LP, Meaningless Friendly, on Chicago’s Tic Tac Totally Records, as well as extensive touring throughout North America and the European Union, with trips further afield in the offing.
Often described as a marriage between any number of groups – expect to see Television Personalities, The Clean, The Nerves, Abba and Swell Maps end up in these pairings – So Cow has also forged a sound that exhibits ambitions and a vision well beyond the dank sheds and freezing bedrooms he tends to record in.
[Find So Cow on Myspace.]