The Marvel marketing department have out done themselves this time. Tiny billboards promoting the upcoming superhero movie, Ant-Man, have been spotted in cities across Australia, some even with tiny battery-powered LED lights.
Reports Screen Crush, Reddit users have started posting images of the fun-sized Ant-Man billboards that have appeared at bus stops, parks and other public spaces in Queensland and Melbourne, promoting the release of Marvel’s Ant-Man on July 16th. The marketing strategy seems to have been implemented only in Australia thus far.
We’ve already seen some small trailers for Ant-Man, starring Paul Rudd as Marvel’s diminutive superhero. The film also stars Michael Douglas, Evangeline Lilly, and Corey Stoll and will premiere in Australian theatres on July 16th.
See some photos of the tiny billboards, for ants, via Reddit.