When a holographic 2-Pac took the stage alongside Snoop Dogg this year at the Coachella festival, people couldn’t stop raving about it! This year’s Entech Connect conference in Melbourne featured a workshop by t7 Event Solutions (licensed reseller of the patented technology by Musion Hologram Technology) that provides Australian events companies with the very same technology, albeit at the slightly prohibitive cost of approximately $45,000 for just the hardware cost and installation.
The AV workshop demonstrated just some of the possibilities and had industry insiders tipping Holographic Technology as the next big drawcard at music festivals to keep punters coming back for more in 2013. Setup time is approximately 6 hours; however, the reflective material used to project the image on stage is extremely delicate and highly susceptible to wind, moisture and finger prints.
The possibilities of holographic projections are also not simply limited to resurrecting dead music celebrities. Seeing really is believing when you first experience this first hand, and as expected, the adult entertainment industry could clearly find use of the technology. Back in the music world currently no festivals appear to have officially signed off on utilising the services of t7 Event Solutions; however, when directly asked, general manager Daniel Saward hinted that a number of negotiations are currently on the table, saying:
“There has been; a lot of it’s quite confidential so I couldn’t mention it on camera, but yeah, there has been some interest.”
The big question on everyone’s lips is who will be the first music industry player to take advantage of this technology and how will they use it? There were clearly a number of excited people in the audience at the workshop, where they said that they only needed an artist big enough and prepared to invest in the technology before they would deploy it on Australian audiences.
Watch: Hologram Technology Coming To Australia