Image for Watch: Hologram Technology Coming To Australia

Watch: Hologram Technology Coming To Australia

Written by Stereo Dan Taylor on July 23, 2012

When a holographic 2-Pac took the stage alongside Snoop Dogg this year at the Coachella festival, people couldn’t stop raving about it! This year’s Entech Connect conference in Melbourne featured a workshop by t7 Event Solutions (licensed reseller of the patented technology by Musion Hologram Technology) that provides Australian events companies with the very same technology, albeit at the slightly prohibitive cost of approximately $45,000 for just the hardware cost and installation.

The AV workshop demonstrated just some of the possibilities and had industry insiders tipping Holographic Technology as the next big drawcard at music festivals to keep punters coming back for more in 2013. Setup time is approximately 6 hours; however, the reflective material used to project the image on stage is extremely delicate and highly susceptible to wind, moisture and finger prints.

The possibilities of holographic projections are also not simply limited to resurrecting dead music celebrities. Seeing really is believing when you first experience this first hand, and as expected, the adult entertainment industry could clearly find use of the technology. Back in the music world currently no festivals appear to have officially signed off on utilising the services of t7 Event Solutions; however, when directly asked, general manager Daniel Saward hinted that a number of negotiations are currently on the table, saying:

“There has been; a lot of it’s quite confidential so I couldn’t mention it on camera, but yeah, there has been some interest.”

The big question on everyone’s lips is who will be the first music industry player to take advantage of this technology and how will they use it? There were clearly a number of excited people in the audience at the workshop, where they said that they only needed an artist big enough and prepared to invest in the technology before they would deploy it on Australian audiences.

Watch: Hologram Technology Coming To Australia

Join Music Feeds on Facebook

More On Music Feeds


The Plot Lineup Grows With Announcement Of Triple J Unearthed Winner

It’s not even been two weeks since Sydney festival The Plot announced their jam-packed lineup but they’ve already bolstered it, adding triple j Unearthed winner Sampa The Great.


Slipknot Are Selling Replica Masks Just In Time For Halloween

The masked metal masters over at Slipknot are selling replica copies of their own masks less than a month out from Halloween, in an ingenious move for freaky mask marketing.


Hear James Blake’s Heartbreaking Cover Of Simon & Garfunkel’s ‘The Sound Of Silence’

James Blake has used his radio show on BBC Radio 1 as a platform to debut his tearjerking cover of Simon & Garfunkel’s The Sound Of Silence.


The 1975 Have Debuted Their Funky New Single ‘Love Me’

Brit pop-rockers The 1975 have debuted Love Me, the first taste of their forthcoming sophomore album with a mouthful of a name I Like It When You Sleep For You Are So Beautiful Yet So Unaware of It.


Watch Tame Impala Crush ‘The Less I Know The Better’ On Stephen Colbert’s ‘Late Show’

Tame Impala are currently in the US for Austin City Limits before they return back to Oz for a run of headline dates, and while in the country they stopped by The Late Show With Stephen Colbert for a disco-tinged performance of The Less I Know The Better.


Mountain Sounds Festival Is Returning In 2016

Dear Sir/Madam, You are cordially invited to take part in the third annual Mountain Sounds festival, taking place on Saturday, 20th February 2016 at its ancestral home of the Mount Penang Parklands in Kariong, NSW.

Around the web

This May Also Interest You