Image for Clues Emerge About Bon Iver’s Melbourne Event, But Venue Owner Has No Idea What’s Going OnImage Via Reddit / calibanned

Clues Emerge About Bon Iver’s Melbourne Event, But Venue Owner Has No Idea What’s Going On

Written by Emmy Mack on September 29, 2016

Bon Iver‘s recent social media post spruiking a mysterious event happening in Melbourne tonight has caused plenty of headaches for a local venue owner, who as it turns out has no idea WTAF is going on.

Sir Charles cafe manager Robin Shepherd has been swamped with calls since the juggernaut indie folk act posted a cryptic image on Instagram last night, teasing an event going down at Fitzroy’s 121 Johnston Street (i.e. the cafe’s exact address) at 6.30PM today:

A post shared by Bon Iver (@boniver) on

Fans hypothesised that the poster could be referring to some kind of guerrilla gig or perhaps an album listening party for the group’s new LP, 22 A Million, which is due to drop this Friday.

However, it seems the venue manager knows even less about what Bon Iver are plotting than we do.

“Sir Charles cafe, it’s fantastic, but we’re not hosting Bon Iver,” Shepherd, who was hit by more than 50 calls from curious fans after the post went live, tells AAP (via Yahoo).

“I’ve been sitting here trying to do paperwork. I’m waiting for a call from a supplier and every person phoning up (is asking) ‘Bon Iver?’,” Shepherd says.

He reckons the band could have posted up the wrong address accidentally, meaning one of the nearby live music venues surrounding Sir Charles instead (there are definitely plenty in Fitzroy).

However, events currently unfolding on the other side of the world could offer us more clues about just what might be about to happen in the Victorian capital tonight.

At the same time as posting the Melbourne teaser, Bon Iver also uploaded a similar post plugging an event of the same nature going down in Eu Claire Wisconson (USA) at 6.30pm the day before. And although there’s been no confirmation about the exact nature of that event, either, fans on Reddit have been on the scene to give a first hand account of what’s going on over there.

Redditors have posted pics of a crowd gathered around a Bon Iver mural, with one commenter confirming that a couple guys were also handing out “album newspapers”:

Screen Shot 2016-09-29 at 12.29.34 pm

Screen Shot 2016-09-29 at 12.30.06 pm

“So Bon Iver just released the world’s 2nd newspaper album,” one Redditor posted in a Radiohead thread, referring to the unique release strategy for Thom Yorke’s band’s 2011 album The King Of Limbs.

“Not actually a ‘Newspaper Album’, but there was a newspaper handed out at a special event to promote the album, just like [Radiohead’s] The Universal Sigh. First time I’ve heard of this since TKOL”, another added.

So there you have it. That’s our best guess at what’s most likely to be going down outside Sir Charles at 6:30pm tonight, which also explains why the venue’s owner hasn’t the foggiest about any of it.


And while we wait to find out whether or not our predictions are on the money, you can catch Music Feeds‘ freshly minted review of Bon Iver’s new disc, 22 A Million, here.

Watch: Bon Iver – ’33 “God”‘ [Lyric Video]

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