Image for Coachella’s Iconic Location Up In The Air After Tax Row

Coachella’s Iconic Location Up In The Air After Tax Row

Written by Mike Hohnen on July 4, 2012

Organisers of the mega festival Coachella have threatened to move the iconic event to another location should the city of Indio’s government follow through with a referendum to introduce a tax hike that will see ticket prices increase by $18 to $36.

The Guardian reports that Paul Tollett, the President of Coachella’s parent company, Goldenvoice, said in an interview with Desert Sun that “If the tax initiative … gets on the ballot, we’re going to take off [in] 2014,[By] 2015 we’ll be at a new facility outside of Indio.”

As legend has it, local councilman Sam Torres has put forth the idea of an admissions tax of between 5% and 10% for events of more than 2,500 people. Torres needs to gain 2,700 signatures from Indio residents. However, Torres offered on Tuesday to end his campaign for signatures on the proviso that he be added to Indio’s Coachella negotiating committee.

Tollett’s colleagues have not been so civil over the issue, with a vice-president posing the question: “Why in the world would we stay where we are not wanted?” But Tollett remains diplomatic, futher stating that “We love the city…we think this tax is outrageous for all the things we’ve done with Indio. [Sam’s] slogan should be: ‘I want to turn the City of Festivals into the City of Festival’ – the Tamale festival, which is free … That’s his legacy.”

Organisers won’t need to look far for a new location. The event already injects several million dollars into the city’s economy; other councils will jump at the idea. “In any other place, this festival would have had a long-term deal”, he complained. “With Indio, it’s been this year-to-year thing.”

Indio has been the host city for the event since 1999 and has seen Coachella grow to one of the biggest festivals in the world, a benchmark for other events to follow. This year it even made history by bringing departed rapper Tupac back to life.

Join Music Feeds on Facebook

More On Music Feeds

News

Bigsound 2015 Just Got Bigger Than Ever Before

To hell with cranking it to 11, BIGSOUND 2015 has just cranked it to 150.

News

Florence + The Machine Unveil Powerful Short Film For ‘Queen Of Peace’ & ‘Long And Lost’

Hot on the heels of their headlining performance at this year’s Splendour In The Grass festival, Florence + The Machine have dropped a gripping cinematic double-feature music video for the tracks Queen Of Peace and Long And Lost off their recently-released album, How Big, How Blue, How Beautiful.

Gig Reviews

Mark Ronson – Sydney, Hordern Pavilion 28/07/15

Mark Ronson’s Splendour in the Grass sideshow was a who’s who of this year’s hottest Australian acts.

News

Maroochy Music & Visual Arts Festival Unmasks Secret 2015 Headliner

The promoters of the inaugural Maroochydore Music & Visual Arts Festival have unmasked their mystery headliner, revealing that the secret weapon is none other than hometown heroes Flight Facilities.

News

Hear Chet Faker’s Super Smooth ‘1998’ Rework Featuring BANKS

LA crooner BANKS has added her soulful vox to a rework of Chet Faker’s original tune 1998, and there’s no way that could possibly go wrong.

News

Watch Tom Cruise Lip Sync Battle Jimmy Fallon, Perform The Duet From ‘Top Gun’

Mission Impossible: Rogue Nation star Tom Cruise has proven that he doesn’t need a synthetic face to convincingly impersonate some of music’s biggest names.

Around the web

This May Also Interest You