Last month, reports surfaced that sultry songstress Lana Del Rey was in talks with car manufacturer Jaguar about representing the new F-Type model. Now it appears that the Blue Jeans singer and the automobile company have struck a deal, which according to tabloid paper The Sun, is worth six-figures.
Jaguar’s Global Brand Director Adrian Hallmark explained that he believes that both Jaguar and Del Rey share aesthetic qualities and represent ingenuity and innovation, making the two a perfect pairing.
“Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements,” Hallmark said.
From an artistic standpoint the news raises the age-old argument of ‘selling out’. This is an issue that seemingly burdens musicians more heavily then other types of artists, such as actors. Does Del Rey’s reported contract to represent Jaguar constitute a breach of artistic integrity?
Last month Pages Digital wrote an intriguing article posing that very question. Using Kimbra, Foster the People, and A-Trak’s Converse-initiated collaboration Warrior as their primary example, Digital Pages explores the current financial pressures facing musicians and attempts to address where artistic content ends and advertising begins.
It’s an interesting read, so if you have the inclination, check out Corporate Partnerships in Music by Josh Butler from Digital Pages.