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‘Let’s Get Social’, The Cringe-Inducing Ode To Social Media

Written by Greg Moskovitch on 10th April, 2014

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While the web is rife with instances of ill-advised, haphazard “performances,” Let’s Get Social could be the genre’s Godfather, Part II. Uploaded Monday, 7th April US time and already sitting on just over 55,000 hits, more are set to flood in over the coming weeks, like so many biblical purgings.

Phil Mershon and Mary McCoy are social media pros from IT firm Continuum, who decided to perform a “humour-laced theme song,” which we’re guessing is the opposite of a humorous theme song, as a “warm-up for a keynote panel” at this year’s Social Media Marketing World event.

The result is one of the most cringe-inducing four minutes any human being will ever have to endure, as an earnest and somewhat naive McCoy sings lines like, “We’re looking for the secret / Of Facebook’s Holy Grail / We try to keep from paying / That leads to hashtag #fail“, off-key to a Casio beat crafted by one Dave Curtis. For the finale, Mershon dons sunglasses and a flat cap and raps.

While Mershon is partly in on the joke, writing on his Facebook page, “Yes, the ‘white man can’t rap’ is part of the intended humour,” that doesn’t make getting through the video any easier. But like Alanis Morrissette before them, their song is highly meta, as it’s sure to go big on social media.

Watch: Let’s Get Social 2014

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