It has now been revealed that American rapper, Ludacris, will not play the Melbourne or Perth Supafest 2012 dates.
On Wednesday last week the Supafest promoters announced that a 3rd line-up announcement would come later in the day. Fans swamped the Supafest Facebook page waiting to find out who the new acts were, and when the announcement did come, it read:
PAPERCHASE TOURING AND MTV ARE SUPA EXCITED TO ANNOUNCE THE ADDITION OF RAP ROYALTY, LUDACRIS AND BACK BY POPULAR DEMAND, FESTIVAL FAVORITE T-PAIN.
In what can only be described as a disgusting move by the promoters, they failed to mention that Ludacris would only be playing in Sydney and Brisbane and would not perform at the Melbourne and Perth events. They did put a small asterisk next to his name on the poster on their website and in very, very fine print at the bottom of the page it read “*Will only perform Brisbane and Sydney”. This text was the smallest font on their whole site and the majority of fans and media (including us) completely missed it and thought Ludacris would be playing at all the events.
One can only assume that ticket sales for the festival are very slow and a stupid decision was made by the promoters not to make it clear that Ludacris wouldn’t play at all the events, hoping that fans would rush in and give them their hard earned money before they realised.
When some fans cottoned on to the fact Ludacris wasn’t playing in Melbourne and Perth and asked the Supafest promoters what was going on, they failed to reply.
A simple (Sydney and Brisbane only) next to Ludacris on the Facebook announcement would have been sufficient.