Australia’s leading independent ticketing agency, Moshtix, today announced the long-term renewal of its 10-year partnership with Sydney’s beloved music venue, The Basement. The partnership will see the two working together for at least the next five years.
The Basement became Moshtix’s first client 10 years ago, together establishing a novel ticketing model centred on paperless ticket delivery and low consumer fees that has since become the industry standard for live music events, with other venues and ticket agencies taking the two partners’ lead.
Back in April, The Basement saw a change in ownership, which prompted a review of the venue’s “ticketing capabilities and options” in order to better align them with the forward-thinking expectations of the new owners. The result has been The Basement’s long-term renewal with Moshtix.
“Ticketing underpins our business so it was critical we had a partner that had the capability and credibility to support our objectives,” said The Basement’s Entertainment Manager, Nathan Farrell, officially announcing their partnership with the ticketing provider. Farrell continued:
“We did some pretty extensive research of the options in the market, but based on the feedback from the previous venue owners and our own experience with the Moshtix team over the last few months…
“It was clear Moshtix were the only partner that could offer the combination of relevant technology, audience reach, and great day to day service.
“Their responsiveness is second to none in this market, and their self-service and marketing tools give us the ability to be much more nimble and flexible in the way we manage our business.”
Meanwhile Moshtix owner and Managing Director Harley Evans expressed similar enthusiasm, saying:
“It’s been an absolute privilege for Moshtix to have worked with The Basement from the day our business started back in 2003. We’re thrilled to announce the renewal of this relationship with Nathan and his team in our 10th birthday year.”
“It’s clear our objectives are highly aligned as far as customers, technology and service are concerned,” continued Evans, “I think the relationship will move to a new level over the next few years for the benefit of the people who attend events at this iconic venue.”