Image for Pandora Radio Expands To Australia And New Zealand

Pandora Radio Expands To Australia And New Zealand

Written by Alex Langlands on December 11, 2012

Pandora Radio have announced that for the first time they will export their service from the United States and take it internationally. However, in a somewhat surprising move, Pandora Media have forgone the obvious choices of Europe to bring their service straight to Australia and New Zealand. Unlike competitors Spotify and Rdio, Pandora creates the playlist for the listener, recommending new artists and songs through creating an artist ‘Radio’.

So, for example, for those unfamiliar to the service, here’s what you do: type in an artist, let’s say Radiohead. Pandora will then generate a playlist that reflects the musical style of Radiohead.

To start things off, we’ll play a song that exemplifies the musical style of Radiohead, which features basic rock song structures, a subtle use of vocal harmony, use of a string ensemble, major key tonality and a vocal-centric aesthetic.

From here on out we’ll be exploring other songs and artists that have musical qualities similar to Radiohead. This track, ‘Ramble On’ by Led Zeppelin, has similar electric rock instrumentation, demanding vocal performances, demanding instrumental part writing, extensive vamping and a clear focus on recording studio production.

With Australia ranked the 6th largest music market in the world and New Zealand 32nd (see below statistics), Pandora’s expansion Down Under may come as a little surprise to some; however, Pandora’s ‘El Presidente Joe Kennedy told Billboard.biz that “we reached agreements with rights holders down there. As we’ve said before, that’s really the gating issue in most of the world.” Thus it is a move of convenience as opposed to profit maximisation.

Australia, according to the IFPI, in 2011 posted:
Physical music sales of $260 million (world rank No. 6)
Digital music sales of $181 million (world rank No. 6)
Performance royalties of $25.8 million (world rank No. 8)

New Zealand in 2011 recorded:
Physical music sales of $32.6 million (world rank No. 30)
Digital music sales of $16.5 million (world rank No. 26)
Performance royalties of $6.4 million (world rank No. 24)

Pandora currently have 175 million users registered in the US, with 115 million users utilising the company’s mobile apps. With 75% of usage occurring on mobile devices, Pandora plan to introduce the same app within Australia into both Apple and Android markets. “With the huge number of mobile device users in Australia and New Zealand, we anticipate fast adoption of our free mobile apps,” confessed Pandora’s founder, Tim Westergren, speaking out about the global expansion. In an article published by Billboard.com they highlighted that 52% of Australians have access to a smart phone.

Join Music Feeds on Facebook

More On Music Feeds

News

Go Inside The Wall Of Death Thanks To This Batshit New 360 Video

Pants, prepare to be shat.

News

In Hearts Wake Have Hidden A Secret Harry Potter-Based Message In Their New Album

Turns out In Hearts Wake are massive Potterheads.

News

Local Guitarist Hailed A Hero After Saving A Blind Man From Drowning

Victorian guitarist Sam Haycroft of punk rock act I Am Duckeye has been praised by police after he heroically paddled out to save a blind man whose boat had capsized in rough seas on Wednesday night.

News

Motörhead Break Aussie Fans’ Hearts Following Social Media Fuck Up

Motörhead have been playing silly buggers with our emotions.

News

Briggs: “Adam Goodes Deserves Far Better Than This”

Shepparton rapper Briggs has weighed in on the saga surrounding Sydney AFL star Adam Goodes.

News

Listen Out 2015 Lineup Expands

The 2015 Listen Out lineup is already bulging with exciting talent, but now organisers have upped the ante, adding 4 new acts to the bill courtesy of triple j’s unearthed competition.

Around the web

This May Also Interest You