Prince has signed a deal with Kobalt Label Services, a division of Kobalt Music Group, that allows the prolific musician to self-release music worldwide in what is being described as “a new level of flexibility and freedom” following his struggles over music rights with Warner Bros.
The new deal, which was announced only hours after Prince received the Icon Award at the Billboard Music Awards, will allow Prince to keep control over the rights to his music while Kobalt handles marketing and distribution.
Through Kobalt, Prince will release his own material as well as that of acts he has produced and developed.
Prince’s legal battles with Warner Bros famously led to the Lovesexy singer dropping his name and instead being represented by the Love Symbol. Kobalt President, Richard Sanders, said the new deal with Prince is one the purple-rainmaker has long desired:
“This new venture gives Prince the flexibility and freedom he’s always sought in a label partner. We’re providing a high level of diverse services that will be particularly customised to his vision for each release, allowing the world to experience more music from PRINCE and his creative community.”
Closing out the BBMA’s, Prince took to the stage with his new all-girl band 3rd Eye Girl to perform 1984 hit Let’s Go Crazy and recently released single Fix Ur Life Up. Check out Prince’s BBMA performance here.