From this point forth, music publicity, management and consulting company Reckoning Entertainment will exist only in memory as the dawn of a new era, the Shake Appeal era, has begun. The name change is far more than just simple cosmetics, as the company has also announced that it will be broadening its horizons, honing in on even more spheres of the industry including multimedia, creative writing and social networking.
The new and improved machine will be running on the same operating system – that is Nik ‘Thunder’ Tropiano, Alissa ‘Stone Cold’ Cronau (“Crow-no?” “Crow-now?”) and Jess ‘The Vegetarian’ Searle – meaning that, like its predecessor, Shake Appeal will be offering professionalism while maintaining their indie integrity, and producing as many pics and blurbs as humanly possible.
As for new additions, Tim Sneddon will be championing the multimedia division, which will offer solutions for your music videos, film work, eDM, artwork and poster needs, Melissa Majdandzic will be the in-house wordsmith, and keeping her finger to the pulse of all things online will be Catherine Tanswell. The rebranding is effective immediately, meaning these services are now good to go.
The Shake Appeal moniker might still be green, but the team certainty isn’t. These cats have successfully navigated their way through tours from Public Enemy, Crystal Castles, The Tallest Man On Earth, Joshua Radin and Motorhead, all the while overseeing campaigns from talent such as Regular John, Gold Fields, Rufus and Shihad.
So hold onto your hats, because the Shake Appeal era has begun, and it’s sounding more than decent.