The first-ever Secret Valley Festival has been cancelled only a few weeks ahead of its scheduled dates in Victoria’s Yarra Valley Estate and New South Wales’ Calais Estate, but organisers say they are hoping to return with a “similar event” later this year.
Set to be headlined by British electronic outfit Leftfield on the 20th and 21st February, Secret Valley also had the likes of Brand New Heavies, Rone and Luke Vibert on its roster, but experienced a lack of interest from punters.
In a statement, Secret Valley says, “Despite our very best efforts, a lack of demand from concert goers for these events has left us with no choice but to rethink our approach to these events.”
“In the days preceding this announcement our team worked over time to try to devise a solution to this situation in order to allow these events to proceed, unfortunately this lead to a slower than normal response time to some ticket purchasers enquires. We genuinely regret the time to respond to some ticket holders enquiries.”
Secret Valley says that it hopes to return with “an alternative, yet similar event later in 2016” despite the failure of its newest venture. Secret Valley ticket-holders will be issued refunds at the point of sale.
Secret Valley billed itself as “a completely unique event experience designed for the discerning music lover looking for an immersive experience”, and boasted about luxury glamping facilities, winery tours, al fresco dining, spa baths and a yoga zone prior to its cancellation.
Before the festival’s official cancellation, Leftfield announced two shows in Sydney and Melbourne, which now accompany their appearance at Perth Festival.
Catch Secret Valley’s full cancellation statement alongside its video teaser and lineup, below.
Watch: Secret Valley Teaser