A Tupac Shakur poem provides the narration for a new commercial from car manufacture Ford. As reported by NME, the new Ford advert uses Shakur’s poem The Rose that Grew from Concrete as the voiceover while actor Andre Royo, from TV series The Wire, chisels the car from stone.
The poem is taken from a 2000 album of the same name, which features various actors, musicians and people of interest such as Mos Def, Russell Simmons and Danny Glover reading various poems by Shakur. 405 has speculated as to whether Ford sought permission from Shakur’s estate to use his poem in the commercial.
Way back in April, Coachella crowds were wowed by a Tupac Hologram that performed alongside Snoop Dogg and Dr Dre. Tupac’s mother, Afeni Shakur, was reportedly ‘positively thrilled‘ by the engineered performance. It remains to be known if Afeni is equally as thrilled about the new Ford advert.
Watch: Ford Commercial Featuring Tupac Poem