Florence + the Machine will be releasing their brand new music video for their latest single Spectrum later this week. The video was directed by David LaChapelle (who’s shot vidoes for The Vines, No Doubt, The Dandy Warhols and Blink-182), but in the lead-up to the release, we’ve got some behind-the-scenes footage of the clip’s production.
In the clip, we see Florence dressed up in crazy costume, as we’ve seen in her previous clips, while talking over the whole shooting process with LaChappelle, saying: “This song is one of the brightest, and obviously one with a positive message on the record… It’s big and it’s colorful and I started thinking about color and all the different color images in my head… This rainbow idea came up, and it’s just something about your work, and so that was kind of in my dream scenario.”
Their album Ceremonials was released in October last year, and has so far spawned singles such as Shake it Out; What the Water Gave me; Never Let Me Go; and No Light, No Light.
They’ve just recently wrapped up an Australian tour, playing at the Sydney Opera House on the Vivid LIVE 2012 lineup.
http://www.youtube.com/watch?v=4fHf9-e6gAQ
