Image for Watch: Lana Del Rey Pre-Stardom Shoe Commercial

Watch: Lana Del Rey Pre-Stardom Shoe Commercial

Written by Brayden Darke on May 24, 2012

A rare 2009 commercial of our favourite pouty-lipped songstress Lana Del Rey has appeared online in the past few days. The video shows a pre-stardom Del Rey (or Lizzy Grant?) showing off some sneakers she was asked to custom design as a then up-and-coming talent for US shoe company Keds, who were making a move into the fashionable young adult market.

In the video, we see her walking around New York’s Coney Island, introducing herself (as Lana Del Rey) and speaking about her music before showing off the shoes (and maybe a little too much leg) while singing her track Yayo. She hadn’t quite perfected her recent look and fashion sense, but there are some tell tale signs from the then blonde hipster that she was trying to cultivate an image for herself.

Lana Del Rey will be out here in July on the Splendour in the Grass 2012 lineup as well as playing a number of her own sideshows in Melbourne and Sydney.

Watch: Lana Del Rey For Keds

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