Interview with Jade O'Brien
With an AIR, a J Award, and having been a previous candidate of the prestigious Australian Music Prize (Best Album 2007) Tim Levinson, aka Urthboy is keeping himself busy as a label manager at Elefant Traks. His transition from musical artist to management came out of necessity and was never a considered career move.
“We never really weighed up those considerations, it just had to be done. Jobs that needed to be done were done. That was all that we thought about. We just learned along the way.”
As a songwriter for The Herd, Tim is excited for this year’s appearance at Peats Ridge Festival, which will be a first for the band. “Peats Ridge will be good. Funnily enough we’ve never done Peats Ridge before, so it will be good. I think everyone is pumped about it!”
However, when it comes to Urthboy’s career, he is less sure about what the future might hold saying:
“I have no intention of being the granddad rapper. I don’t really set any clear ideas about what I want to do. I have as much interest in the creative side of things and writing, music and touring as I do working behind the scenes with groups like Horror Show and Hermitude, and with the acts on our label, signing new acts and being able to be involved in their careers and helping them to do what they want to do.”
In terms of new signings and news from Elefant Tracks, Tim was tight-lipped, but he admits that new musical acts are the lifeblood of the label.
“We are always looking at new artists, we need it. It’s essential to keep Elefant Tracks fresh. And it also keeps everybody on their toes and we have a real emphasis at Elefant Tracks of making it clear that we’re not just a label that all these different artists exist separately on. Everybody is connected.”
Filmed Edited and Produced by Daniel Taylor