Interview: British India – “We Want This Album To Reach People And Shake Them”
While currently touring the country in support of their fourth studio offering Controller, Half of Melbourne 4-piece British India stopped by the Music Feeds studio not just for an unplugged performance of their latest single I Can Make You Love Me but also to chat about all the latest doings that have transpired for the band.
Following the release of their 2010 full-length effort Avalanche, the band noticed a dangerous lack of momentum, as they discuss, which led to some scary thoughts about the future of the outfit. So far, the success from Controller and the traction it has thus far received has given the band a much-needed shot in the arm to keep things going.
10-track albums and one-word album names have become stable ingredients in releases from the band. They chat a bit about why this is the case and why trying to go against it simply won’t work.
With a record label encouraging them to take risks and a crowd around them urging them to keep on keeping on, the band found themselves in a super fortunate position that has led to them returning in nothing but perfect form.