Sia – ‘Alive’ (Lyric Video)
Sia returns to the screen with this lyric video for her latest single Alive, with a small army of faceless and Sia wigged foot soldiers in tow. Loading up on spray paint and hoodies, the horde take to the streets of an anonymous metropolis in the clip to colour it in the songs lyrics.
Written by Sia, Adele and Tobias Jesso Jr, Alive is the first track to be released from her forthcoming This Is Acting due in 2016. Produced with Jesse Shatkin, who also co-wrote and co-produced Chandelier, the massive multi Grammy nominated single that catapulted her to global super stardom, Alive has all the hallmarks of Sia’s craft and promises big things are still to come from the young Australian.
Exciting times then, as she continues to ride a wave of success and adulation following her #1 charting and critically-acclaimed album 1000 Forms Of Fear that she dropped last July. Featuring the 5x Platinum Chandelier, the 3x Platinum Elastic Heart, and the 1x Platinum Big Girls Cry, while Sia was hardly an unknown before the release, 1000 Forms Of Fear certainly took her to a new level. Yet despite her newfound global fame, Sia has remained reclusive and dedicated to her artistic vision, her creative discipline finding its own visual metaphor next to her lyrical ones in this clip.