The Fjords – ‘All In’
Norwegian band The Fjords’ debut single All In is about love at first sight, but the song’s pretty frightening new music video turns that trope on its head with some brutal gun violence.
The All In clip sees a young boy pack up his Nintendo console and fake plastic guns, before heading to a forest hideout. We’ll leave it at that because, well, we wouldn’t want to spoil the rest.
A joint statement from The Fjords’ Petter Vågan and the video’s production house Helmet Film & Visual Effects says the video spawned from ’80s nostalgia, but came to take on some pretty deep meanings.
“We made the video bonding over our shared nostalgic love for all things Eighties. It is where we spent our childhoods, and also formed the onset of the digital age,” the statement reads.
“The music video is ambiguous when it comes to drawing a line between reality and fantasy. Where the fantastical aspect ends and reality takes over, is up the individual viewer.
“Thematically you have the smaller, personal story – which is the young kid dealing with his oppressors. On a larger scale, we wanted to shed light on the incredible speed of technological developments, both in online social networks, gaming, TV, etc, and our place in it, as humans.”
The Fjords’ forthcoming debut album is expected sometime in 2015.