Melbourne’s nine-strong battalion of horny truth-spitters Echo Drama have today unleashed the visuals for their fresh dose of reggae-hiphop-dub-rock fusion, ‘Insanity’.
Premiering exclusively via Music Feeds below, the massive track is fuelled by themes of modern selfishness, with lead vocalist Thando explaining that its lyrics offer a heavy condemnation of egocentrism.
“This song explores how people are so fixated with self preservation and tend to turn a blind eye to bad things that happen because they’re not affected by them,” she says.
“My hook is about looking inwards and confronting what being a human being really means, when people no different like us halfway around the world are left destitute all for the sake of profit. It’s not sustainable.”
The Carl Allison (Hilltop Hoods) directed music video for ‘Insanity’ sees the band perform inside a bleak, industrial, post-apocalyptic space, to reflect the song’s nihilistic themes.
Drummer and founder Jeremy Schiftan explains: “The clip was directed and conceptualised by Carl Allison, who is a wizard!
“We have been wanting to do a clip with Carl for a while, as he has worked with a few members of the band on other projects and consistently delivers the goods,” he continues.
“The track is pretty hectic, so went for fast cuts, and the set was a great space he sourced to get that big open space we wanted for the largeness of the tune. It’s big to match the sound, but bare to mirror the blunt nihilism of the tune’s themes.”
To celebrate the tune’s release, Echo Drama will perform a celebratory launch show at Melbourne’s renowned indie music hub, The Workers Club, on July 26th.
Catch the details, alongside the official music video premiere for ‘Insanity’, below.
Echo Drama ‘Insanity’ Launch Show
Thursday, 26th July
Workers Club, Melbourne