Serving as the soundtrack for the project – that saw the band live broadcast their journey around Iceland’s 1332km coastal ring road on Icelandic National TV and YouTube – the track has been playing non-stop in an endless generative version since the project began yesterday.
What’s been released today though is the original version of the song, which is currently opening their festival appearances. Written and recorded by the band at their Reykjavik studio and co-produced by the band and Paul Corely, it’s a much darker and sparser turn for the band.
The film clip’s director Swedish film maker Jonas Åkerlund certainly seems to have picked up on this too, with the clip taking the band’s trademark mixture of fantasy and reality into more gruesome territory than ever before.
Shot in the small town of Grindavík on the Reykjanes peninsular, it features Icelandic choreographer Erna Ómarsdóttir and a stunning one eyed husky, as well as cameos from the band. Keep ‘an eye’ out for some nods to Norse mythology as well (wink).