Sophie Koh – I Understand
Melbourne based singer-songwriter Sophie Koh has gone to extremes for her latest video, I Understand from her forthcoming third studio album, Oh My Garden set for release later this year.
Teaming up with directorial duo The Apiary (Lily Coates and Gavin Youngs), Koh was literally put through the ringer physically, strapped to a purpose built gimbal (rotating machine) for the highly stylised video.
“The idea was to do away with the various veils of costume, location and action to concentrate all the attention on Sophie and her song, using the gravity to evoke the emotional journey.” explains Coates.
Oh My Garden was recorded in Los Angeles with the help of 90′s indie rocker Ben Lee.