Image for Big Day Out Aims To Attract Older Crowd

Big Day Out Aims To Attract Older Crowd

Written by Mike Hohnen on January 25, 2013

In a recent interview with The Age, Big Day Out top dog Ken West has explained that organisers took a “a ground-up rebuild” approach to the festival and while that means attracting new fans it also means bringing back the old ones.

The growing trend of a much younger crowd appears to be somewhat offputting to the OGs of the early Big Day Out days, and West admits this is very much the case. “You have to adapt to a point of view that believes that, after 20 years of festivals, a whole generation of people think they are too old to go. They’d love to but they don’t know what the rules are,” the promoter explained.

And while it may not have been their key objective this time round, West adds, “If we try to do everything in one day it doesn’t quite work. The slant this year is high-quality musicianship.”

With the franchise now 20 years old, original Big Day Outters would now be pushing their 40s, if not older. The tween attack tends to terrify those sorts but regardless, it’s looking as though this year may have seen a big increase in the amount of older generation attendees.

Join Music Feeds on Facebook

More On Music Feeds

News

Watch The Weeknd’s ‘Can’t Feel My Face’ Be Played On Dentist Equipment

The Weeknd‘s Can’t Feel My Face has been a huge hit for the Canadian PBR&B artist, but we’re pretty sure it’s not about going to the dentist.

News

Festival Locks DJ In Cage After Allegedly Mistaking Him For Gatecrasher

Nobody puts DJ in a corner.

News

Shock-Jock Says Triple J Isn’t Worth Funding Because Commercial Stations Play The Same Music

The ABC‘s national youth radio station, triple j, has a long history of supporting both Australian music and music which is rarely heard on commercial stations, but radio shock-jock Tom Elliott reckons taxpayers shouldn’t be funding triple j because commercial stations play exactly the same music.

News

Watch Courtney Barnett Go Full Fangirl Playing Bob Dylan’s Guitar

Playing at the recent Newport Folk Festival, Courtney Barnett, Hozier, Dawes‘ Taylor Goldsmith and J.

Album Reviews

Gin Wigmore – Blood To Bone

‘Third time’s a charm’ — a saying you can apply to practically anything and it could give you that little boost to get the results you’re striving for.

Music Videos

FIDLAR – Leave Me Alone

FIDLAR have just released the official lyric video for Leave Me Alone, the fourth track to be released off their forthcoming album Too.

Around the web

This May Also Interest You