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Big Day Out Aims To Attract Older Crowd

Written by Mike Hohnen on January 25, 2013

In a recent interview with The Age, Big Day Out top dog Ken West has explained that organisers took a “a ground-up rebuild” approach to the festival and while that means attracting new fans it also means bringing back the old ones.

The growing trend of a much younger crowd appears to be somewhat offputting to the OGs of the early Big Day Out days, and West admits this is very much the case. “You have to adapt to a point of view that believes that, after 20 years of festivals, a whole generation of people think they are too old to go. They’d love to but they don’t know what the rules are,” the promoter explained.

And while it may not have been their key objective this time round, West adds, “If we try to do everything in one day it doesn’t quite work. The slant this year is high-quality musicianship.”

With the franchise now 20 years old, original Big Day Outters would now be pushing their 40s, if not older. The tween attack tends to terrify those sorts but regardless, it’s looking as though this year may have seen a big increase in the amount of older generation attendees.

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