Image for Big Day Out Partners With Lollapalooza Promoters

Big Day Out Partners With Lollapalooza Promoters

Written by Brayden Darke on January 4, 2012

Big Day Out announced this morning a partnership with C3 Presents, the promoters of the legendary Lollapalooza Festival and Austin City Limits Music Festival.

Music Network reports that it will be a massive market leading move by Ken West, one of the original founders of Big Day Out Festival. This will enable greater artist buying power and a genuine platform for expansion. The partnership will also offer more opportunities for Australian and international artists to appear across the Northern and Southern Hemispheres.

This should result in Big Day Out having a better competitive edge in our festival market, after line-up problems, partner Vivian Lee’s quitting, and pressure from punters almost caused the festival to be cancelled.

Ken West has spoken about the partnership, saying “I could not have found more creatively-sympathetic, commercially-dynamic and like-minded partners than the guys at C3. We remain a locally-passionate music business but can revel and excel in what this new global relationship and its combined wealth of knowledge and experience can bring for Australian audiences and Australian and international artists.”

Charlie Walker from C3 Presents talks about working with Big Day Out:x “C3 is thrilled to be entering this creative partnership with Big Day Out and are honored to become a part of the outstanding 20 year legacy that the festival has created.”

Both festivals share a 20 year history, and share the same ‘alternative spirit’ earnt from showcasing many top bands over the years. Both the Austin City Limits Music Festival and Lollapalooza draw over 200,000 people annually, with Lollapalooza recently expanding into Latin America. In addition, C3’s talent division books and promotes more than 1,000 concerts across the US and are pioneering the South American festival and touring industry.

You can see all the Big Day Out 2012 timetables, line-up, dates and info here.

Join Music Feeds on Facebook

More On Music Feeds

News

Joan Baez Announces 2015 Australian Tour

Iconic singer, songwriter and activist Joan Baez has announced she will return to Australia this year for string of national tour dates in September and October.

News

Meet The Man Behind “The Most Sophisticated Piracy Operation In History”

We know that sales in music world have been declining for decades now, as rates of online piracy soared thanks to those file sharing sites like Napster, Limewire and Kazaa we definitely never used.

News

The Preatures To Debut New Music At Vivid LIVE

Sydney outfit The Preatures may have only released their debut album Blue Planet Eyes a few months ago, but they’ve already started work on their second full length and plan on premiering some of that new material during their Vivid LIVE set this May.

News

The King Khan & BBQ Show Splendour 2015 Sideshows

The King Khan & BBQ Show — that’s garage rock singer/guitarist King Khan and drummer Mark Sultan — have locked in two Splendour In The Grass 2015 sideshows for when they return down under this July.

News

Groovin The Moo Maitland To Go Ahead, Despite Weather

The recent torrential rain, raging storms and flooding in NSW won’t stop Groovin The Moo, according to organisers, who have today issued a statement confirming the sold-out Maitland leg of the regional festival will go ahead next weekend.

News

Sam Smith Cancels Remaining Australian Tour Dates

Sam Smith has cancelled the remaining dates on his current Australian tour, after suffering a haemorrhage on his vocal chords following his two shows this week.

Around the web

This May Also Interest You