Image for Big Day Out Partners With Lollapalooza Promoters

Big Day Out Partners With Lollapalooza Promoters

Written by Brayden Darke on January 4, 2012

Big Day Out announced this morning a partnership with C3 Presents, the promoters of the legendary Lollapalooza Festival and Austin City Limits Music Festival.

Music Network reports that it will be a massive market leading move by Ken West, one of the original founders of Big Day Out Festival. This will enable greater artist buying power and a genuine platform for expansion. The partnership will also offer more opportunities for Australian and international artists to appear across the Northern and Southern Hemispheres.

This should result in Big Day Out having a better competitive edge in our festival market, after line-up problems, partner Vivian Lee’s quitting, and pressure from punters almost caused the festival to be cancelled.

Ken West has spoken about the partnership, saying “I could not have found more creatively-sympathetic, commercially-dynamic and like-minded partners than the guys at C3. We remain a locally-passionate music business but can revel and excel in what this new global relationship and its combined wealth of knowledge and experience can bring for Australian audiences and Australian and international artists.”

Charlie Walker from C3 Presents talks about working with Big Day Out:x “C3 is thrilled to be entering this creative partnership with Big Day Out and are honored to become a part of the outstanding 20 year legacy that the festival has created.”

Both festivals share a 20 year history, and share the same ‘alternative spirit’ earnt from showcasing many top bands over the years. Both the Austin City Limits Music Festival and Lollapalooza draw over 200,000 people annually, with Lollapalooza recently expanding into Latin America. In addition, C3’s talent division books and promotes more than 1,000 concerts across the US and are pioneering the South American festival and touring industry.

You can see all the Big Day Out 2012 timetables, line-up, dates and info here.

Join Music Feeds on Facebook

More On Music Feeds

News

Sydney’s Imperial Hotel Has Two Weeks To Save Itself From Long-Term Closure

The Imperial Hotel in the Sydney suburb of Erskineville has only two weeks to save itself from a long-term closure order which could force the venue to close for up to six months.

News

Woman In Bacon Costume Dances On Stage With Kevin Bacon

It’s a headline I never thought I’d ever have the pleasure to write, but it’s true — a woman dressed as bacon has taken to the stage with American actor and musician Kevin Bacon, and there’s juicy footage to prove it.

News

Secret Lineup Festival Camp Doogs Announces 2015 Dates

Pack your swag and find your tambourine, Western Australia’s Camp Doogs is back for another year, and has announced its 2015 festival will take place between the 9th and 11th of October.

News

17 New Acts Added To Dashville Skyline 2015 Lineup

Australia’s brand-new Americana-themed festival Dashville Skyline has expanded its 2015 lineup with a set of 17 new acts, including alt-country/indie outfit Holy Holy (pictured), country singer-songwriter Shane Nicholson and songwriter Ben Salter.

News

Azealia Banks Calls Aussie Audiences “Terrible”, “Violent” & “Belligerent”

Only days after performing at Splendour In The Grass 2015, American controversy magnet Azealia Banks has spoken her mind about Australian audiences, calling them “terrible crowds” who are “violent and belligerent”.

Music Videos

Cold War Kids – ‘One Song At A Time’

American indie-rockers Cold War Kids have dropped a video for One Song At A Time plucked from their Record Store Day EP Five Quick Cuts.

Around the web

This May Also Interest You