They may be in the business of cutting up party beats but it appears brother act Disclosure have left things too uncut for their latest video. The Help Me Lose My Mind clip has had to do the walk of shame after the pair’s own label pulled it off YouTube, declaring that it glamorizes drug use.
There is a snazzy little parental warning at the start of the video, so Disclosure’s label PMR Records clearly knew they were venturing into a grey area. It’s been reported that pressure came via some disapproving clucks left in the YouTube comment section and, adamant that they don’t glorify drugs, PMR bowed to demand and removed the clip.
It’s hard to pinpoint exactly what makes this video more offensive than every other music video that glorifies drug use, and it’s not yet known whether PMR truly did give in to the complaints or whether they failed to clear the clip with the appropriate parties. Disclosure are yet to comment.
Help Me Lose My Mind is taken from the pair’s debut album Settle features a high-profile appearance from UK group London Grammar. Disclosure were just in town to headline the inaugural Listen Out Festival at which just 94 people were arrested for drugs charges.
How dare Disclosure encourage them? Full statement from PMR below, as is the NSFW clip.
Watch: Disclosure – Help Me Lose My Mind (Featuring London Grammar) – NSFW
“The video for Disclosure’s new single was revealed this morning [11th October] and as with previous Disclosure videos, it was about the connection of people having a good time, something that Disclosure want associated with their music and what we hope people have done when they’ve seen the band live or while listening to their music. Unfortunately the video has received a few comments referencing the use of drugs within the video.
PMR feel very strongly against the glamorisation of drugs in any capacity and as such we have made the decision to remove the video.”