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Spotify Launches In Australia Today

Written by Brayden Darke on May 22, 2012

Spotify is the next online digital service to launch in Australia, offering social, on-demand access to more than 16 million free tracks through their desktop, iOS and Facebook application. It will also offer a triple j app for Australian users, showcasing tracks on their hit-list, featured albums and past hottest 100 countdowns.

Since its launch in Sweden in 2008, Spotify has become the largest and most successful music service of its kind, with more than 10 million active users and more than three million paying subscribers. Spotify is now available in 15 countries around the world: Germany, US, UK, Sweden, France, Spain, Netherlands, Finland, Norway, Denmark, Austria, Switzerland, Belgium and now Australia and New Zealand.

A run down of the different plans

Spotify Free – Free, on-demand access to more than 16 million songs on your computer. Manage your own music files through Spotify, and sync them with your mobile or iPod. With occasional advertising. All Spotify users enjoy unlimited free, ad-supported music.

Spotify Unlimited – all the features of the free service but with uninterrupted, ad-free access to Spotify on your computer. A monthly fee of $6.99 a month.

Spotify Premium – This will give you access to all the music, all the time. Listen online or offline, on your computer, your mobile phone, tablet and a whole heap of other devices. Better sound quality and access to exclusive content, competitions and special offers. Premium costs will be $11.99 a month.

So far Spotify is looking good to compete with other services that have recently launched this year, including other recent online digital music services Rdio and Guvera. It should also look to compete with the iTunes music store as well.

You can sign up at http://www.spotify.com and then check out their ready made G’Day Australia playlist.

http://www.youtube.com/watch?v=QGMrEn-w-bQ

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