A study has been done into the demographics of vinyl buyers and it’s found that they are mostly middle-aged and lonely.
According to UK market research company YouGov, the majority of vinyl buyers are between 45 and 54 while 18 to 24 year olds are least likely to buy albums on vinyl.
As FactMag points out, this is actually in contrast to a US study last year that found half of the vinyl buyers are under 25.
This latest study is UK-based and further found that 66 per cent of people buying wax couldn’t get through the day without listening to music. In comparison, 49 per cent of UK adults in general can’t get through the day without listening to music.
Perhaps the best part of this study is that it proves vinyl listeners like their ‘me time’. 56 per cent of them like to keep their feelings to themselves and 66 per cent prefer to be alone.
While the study acknowledges that there has been a vinyl resurgence, it says, “vinyl will have to convince younger music fans,” to continue the surge.
A survey conducted earlier this year found that 48 per cent of vinyl records purchased are actually never played, with seven per cent of those surveyed not even owning a turntable. This obsession with buying vinyl simply for the visual aesthetic has most likely contributed to the sales of vinyl in the UK increasing five-fold between 2009 and 2014.
