Just when we thought the horror of the ARIA awards was behind us for another year, industry rag The Music Network in conjunction with International & Australian Music Industry Directory Black Book has announced a new breed of music ceremonies, but this time it will be free of models, athletes and awkwardly giggling pop stars. The Australian Music Industry Awards will instead celebrate those behind the scenes movers and shakers who are rarely recognised by the wider audience.
“From the Label Publicist who pushed when everyone else had given up, to the Radio Programmer who took a punt and made a hit of an outsider, from the Creative Director whose choice of song for a TV commercial was a stroke of genius to the Promoter who rolled the dice and won the house.” says TMN.
As far as voting goes, it’s fundamentally by the industry, for the industry, with no public ballot. Whilst there will be live performances, there will be no artist awards. Instead, The Awards will recognise the vast multitude of alternate facets of the Industry including:
Publishing, Recording, Live and Touring, Management, Digital, Marketing, Promotions, Distribution, Merchandise, Live Production, Studio Production, Journalism, Publicity, Radio Programming, Staging, Ticketing, TV Broadcast, Festivals, Advertising and much more…
The first AMIAs are slated to go ahead in Sydney, with the following year scheduled for Melbourne. The Awards date and venue, Award Categories and voting process will all be announced by February 2011.
