Video streaming giants YouTube may have launched the first ever YouTube Music Awards, handing out nominations to acts like Rihanna, Eminem and Atoms For Peace, but not everyone is happy about it, with Californian producer/rapper Flying Lotus saying he can’t see the point.
Flying Lotus, a.k.a. Steven Ellison, a.k.a. Captain Murphy, took to Twitter to slam the ceremony:
“Seems like the YouTube Music Awards are pretty much the same as the VMAs. I don’t really see the point. If it’s all about hits sure I get it but let’s be fair–YouTube award nominations clearly don’t care about cutting edge/innovation.
“They had an opportunity to shine a light on all the artists that they helped to gain notoriety just to shit on them for uber famous acts. No disrespect to the nominees yadda yadda.”
Man has a point. The YouTube Music Awards will take place on Thursday, 3rd November in New York City and will feature performances from M.I.A., Earl Sweatshirt, Tyler, the Creator, Arcade Fire, Eminem, and Lady Gaga.
The ceremony will stream live, naturally, on YouTube and will be hosted by actor Jason Schwartzman, with Spike Jonze acting as creative director. Meanwhile, Flying Lotus will be hitting Australia next March as part of the recently announced lineup for Golden Plains 2014.
(via Prefix Mag)
Watch: YouTube Music Awards Announcement
Seems like the YouTube music awards are pretty much the same as the VMAs. I don't really see the point.
— FLYLO FM (@flyinglotus) October 22, 2013
If it's all about hits sure I get it but let's be fair. YouTube award nominations clearly don't care about cutting edge/innovation.
— FLYLO FM (@flyinglotus) October 22, 2013
They had an opportunity to shine a light on all the artists that they helped to gain notoriety just to shit on them for uber famous acts
— FLYLO FM (@flyinglotus) October 22, 2013
No disrespect to the nominees yadda yadda
— FLYLO FM (@flyinglotus) October 22, 2013
YouTube Music Awards 2013 Nominations
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
Epic Rap Battles Of History – ‘Barack Obama vs Mitt Romney’
Demi Lovato – ‘Heart Attack’
Girls’ Generation - ‘I Got A Boy’
Justin Bieber (feat. Nicki Minaj) – ‘Beauty And A Beat’
Lady Gaga - ‘Applause’
Macklemore & Ryan Lewis (feat. Mary Lambert) – ‘Same Love’
Miley Cyrus – ‘We Can’t Stop’
One Direction – ‘Best Song Ever’
PSY – ‘Gentleman’
Selena Gomez – ‘Come & Get It’
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists.
Eminem
Epic Rap Battles
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
Boyce Avenue (feat. Fifth Harmony) - ‘Mirrors’
Jayesslee - ‘Gangnam Style’
Lindsey Stirling and Pentatonix - ‘Radioactive’
ThePianoGuys - ‘Titanium / Pavane’
Walk Off the Earth (feat. KRNFX) – ‘I Knew You Were Trouble’
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
Rihanna – ‘Diamonds’
Psy – ‘Gangnam Style’
Baauer – ‘Harlem Shake’
Taylor Swift – ‘I Knew You Were Trouble’
Macklemore – ‘Thrift Shop’
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation of the Year: Most creative and innovative music videos on YouTube.
Anamanaguchi - ‘ENDLESS FANTASY’
Atoms For Peace - ‘Ingenue’
Bat For Lashes - ‘Lilies’
DeStorm - ‘See Me Standing’
Toro Y Moi – ‘Say That’