John Lennon, Kurt Cobain, Tupac & Elvis Shill Beer In Not-Great New Ad

The likenesses of deceased musicians John Lennon, Kurt Cobain, Tupac Shakur and Elvis Presley are being used to sell beer from Dutch brand Bavaria in a new TV commercial.

An English translation of the commercial’s official description reads, “We all know the stories and theories surrounding the death of certain stars. But what’s the real story?” According to the ad the real story is that ‘The King’, a non-holographic Tupac and the frontmen from Nirvana and The Beatles, along with the likes of Marilyn Monroe and Bruce Lee, never actually died.

Instead, the undead celebs are actually relaxing on an off-the-grid tropical island paradise, all whilst knocking back a few beers, skilfully hiding from the gaze of passing ships and saying things like “Hey, Jude” to the wait staff (because John Lennon was renowned for quoting Paul McCartney songs to strangers). It’s all a bit on the nose.

This is far from the first time that the likenesses of long-gone celebrities have been resurrected at the whims of the living. We’d posit, though, that this is probably more offensive than that ugly weeping Kurt Cobain statue or that guy who wanted to clone John Lennon using a rotten tooth.

Watch: Bavaria Radler Commercial

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