If your brain is still wired for Pitbull-era vibes and sweaty dancefloor bangers, allow us to introduce your next obsession: Doov.
The rising Brooklyn-based artist and producer has just dropped his latest single ‘Mr. Worldwide’ – a high-energy club weapon that fuses tech-house bounce with shout-along rap hooks, all wrapped in a very deliberate throwback to the golden era of 2000s dance-pop. And yep, the title is exactly the reference you think it is.
Doov – ‘Mr. Worldwide’
Co-produced with his brother and longtime collaborator Silly J, the track was sparked by a synth line Doov dreamed up in a post-surgery haze (as you do), before evolving into a full-blown homage to the fun-first, no-seriousness-allowed ethos of early-2000s club music. It even features a cheeky sample of a Pitbull interview pulled from Australia’s Smallzy’s Surgery – because commitment to the bit is everything?!
“I always had this line floating in my head about ‘feeling like Mr. Worldwide’ because it sounds cool, but it’s also kind of funny,” Doov explains. “Pitbull… never takes himself too seriously and is really focused on making his music fun. That’s what I’m trying to do as well.”
And that philosophy tracks. ‘Mr. Worldwide’ leans all the way into colour, chaos and pure escapism – the kind of track designed for packed rooms and losing your voice by the second chorus.
It’s also the latest step in Doov’s rapid rise, following viral cuts like ‘Evil’ and ‘Impress Me’, which have helped push him past 1.5 million monthly streams. After cutting his teeth in the New Jersey SoundCloud scene and later reshaping his sound in Berlin’s underground techno world, he’s now carving out his own lane – a hybrid “Dancerap” sound where hip-hop and EDM collide without asking permission.
Fresh off a sold-out show at NYC’s Mercury Lounge and launching his own club event series, Doov is quickly becoming one to watch – especially if you like your dance music loud, a little bit ridiculous, and impossible not to move to.
Take it for a spin up above.
Further Reading
Love Letter To A Record: Rojdar On Pitbull’s ‘Mr. Worldwide’
NEWS FLASHBACK: Santana: “Pitbull Is The Queen And Rolling Stones Of Today”
