The internet is still feeling the aftershock of the surprise release of Taylor Swift‘s surprise eighth album folklore, and it has been confirmed that she has – once again – obliterated multiple streaming records.
First of all, the album garnered 1.3 million sales globally within the first 24 hours of its release, likely aided by the fact she dropped eight different coloured vinyls on her online store.
In addition, folklore has broken the record for most global streams on Spotify by a female artist in 24 hours, earning over 80 million streams across between 2pm Friday and 2pm Saturday.
If that wasn’t enough, it is also earned the most streams that any pop album has earned in 24 hours on Apple Music, with 35.47 million streams.
Swift is unstoppable.
Swift announced the album late on Thursday night, detailing that she wrote it in isolation in lieu of the tour that was set to happen in support of her 2019 album, Lover.
“Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed,” she wrote on social media.
“My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with.”
Watch the music video for lead single ‘cardigan’ below.
