The 1975 have lined-up an all-star cast for their Love Me video with Elvis, Charli XCX, Harry Styles and Rita Ora all making appearances…sort of, not really.
They’re all cardboard cut-outs and that means that frontman Matthew Healy can have some fun with them. He shoves champagne into Elvis’ face, makes out with Harry Styles and dances with Charli XCX as he runs riot around the set.
Things only get stranger as the band share a spa together where the occasional toe lick creeps its way in.
They have taken plenty of cues from gloriously obnoxious pop bands of the ’80s, clearly poking fun at fame and enjoying it in the process. “With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze,” Healey said of the video in a statement.
“WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT,” he further says. You can read the full statement below but honestly it does very little to enhance our understanding of the video clip instead confusing things just that little bit more which seems to be his purpose.
Regardless, the video is a heap of fun and will easily hold your attention for nearly four minutes.
Love Me is the first single from their forthcoming album I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It. The band will be in Australia in January of next year.
Watch: The 1975 – Love Me
Matthew Healey on Love Me (via Alt Press):
“With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”
