‘Australia’s oldest newspaper’ is getting into TV, baby.
The Betoota Advocate has partnered up with Warner Bros. International Television Production Australia (WBITVP) for a range of unscripted productions.
Announced this week, Media Week provided a little more of a lowdown on Betoota’s next moves. The Betoota’s venture into television means that the brand’s reach will broaden further into the international market, as well as bolstering their already popular standing in Australia.
WBITVP has already been behind some of Australia’s biggest television franchises including The Bachelor, Celebrity Apprentice, Selling Houses Australia, Dancing With The Stars and more. Meanwhile, The Betoota Advocate is Australia’s most popular satirical news publisher, racking up four million readers monthly.
“With its distinct, bitingly satirical and smart approach to content, The Betoota Advocate has won a huge following.” says Michael Brooks, Managing Director of WBITVP Australia.
“Meanwhile, Warner Bros. – with its storied TV production experience and international reach – is perfectly positioned to elevate this voice, and we’ll work together to develop premium unscripted television series with local and global appeal.”
The Betoota Advocate has grown itself an empire in recent years, not simply with the expansion of the news outlet into digital media, but also with the development of its podcast and of course, their own beer: Betoota Bitter.