Melbourne cats World’s End Press have let loose a third single, expected to be on their self-titled debut album titled Reformation Age. With less than 24-hours until the album’s release, the track has been pimped out with wiggy visuals in the band’s new video.
Speaking about the clip, WEP mainman John Parkinson remarked, “We wanted a video that was a cross between an amateur magic show and a nightclub, filtered through 80s VHS technology. And that’s what we got!”
About 5 seconds into the clip, it becomes clear that Parkinson is speaking quite literally. As for the track itself, Reformation Age sees the outfit approach their sound with a much more avant-pop mind frame than we’ve seen previously.
The debut album is shaping up to be a diverse offering, containing the sultry, seductive Deadbeat Sweetheart as well as the ominous, pounding darkness that is To Send Our Love. Both singles have received considerable support from media and fans.
Check out the clip for Reformation Age below and check out World’s End Press’ session at Music Feeds Studio right here.
Watch: World’s End Press – Reformation Age