Following on from his release of teaser track 1942 (ft Djanimals) and the announcement of his forthcoming debut release Ego Music a month or so back, local hip hop artist White Ox has just released a video for his forthcoming single Ego Music.
Featuring production by Roleo of Daily Meds, the title track from his forthcoming release takes a reflective look at the idea of ego in life not just hip hop. Displaying his trademark sly lyricism and heartfelt delivery, the video, directed by Daniel Havvas, subverts the traditional representation of hip hop artists, seeing White Ox lounging around in bath robe looking disheveled and distraught. Neither nerd rap or BBQ, Ego Music is one of the best local hip hop tracks to come out this year. Watch the video below.