Melbourne-via-New Zealand pop newcomer TAMMA has delivered us a brand spanking new empowerment anthem with new track ‘Beat You Down’, and it absolutely beckons for those long summer days.
It’s a thumping, glistening pop banger that doesn’t compromise on its message of overcoming adversity, which TAMMA is all too familiar with.
“As I was writing ‘Beat You Down’, I thought about my family and the hard stuff we have faced in recent years. I’ve had vocal surgery twice – however, losing my voice and identity seemed trivial after the tragic and sudden loss of my nephew Buddy in 2016,” she said in a statement.
“The loss threw me into an unknown and scary place, as I realised how quickly life can change and turn on you. Suddenly my main priority in life was to get my sister, family and myself through the grief and confusion.”
The music video for the song, directed by Damien Blue, is set on the iconic Venice Beach in California, and perfectly matches the sun-drenched optimism that the song delivers.
“Venice Beach is place close to my heart for many reasons, the warmth, the weirdness, the music, blue skies and palm trees, but mainly because of my awesome mates who live there, who also feature in the clip. We filmed some of it in their backyard in their amazing airstream caravan,” TAMMA says of the clip.
The artist also made an effort to include plenty of cruisy shots of people skateboarding throughout the video.
“I picked skateboarding because I wanted a visual representation where persistence and resilience pays off,” she explains.
“I have always loved and respected skateboarding since I was a kid, it’s an artform that requires courage to master it. You get physically hurt as well as rejected from society and little recognition, you eat shit and you get up again!”
TAMMA will be launching the song at a special gig in Northcote at the end of the month. Check out details for that, and watch the video for ‘Beat You Down’, below.
TAMMA ‘Beat You Down’ Single Launch
Sunday, 21st October
Farouk’s Olive, Northcote