The family of reggae legend Bob Marley have announced they have teamed up with a US private equity firm to launch what they describe as the world’s first “global” marijuana brand, named Marley Natural.
The brand will sell cannabis-infused lotions, creams, “heirloom cannabis strains” and various accessories like vaporisers, pipes and papers. The concept is being pitched as being rooted in Marley’s lifestyle and beliefs. The musician died of cancer in 1981, at the age of 36, and embraced marijuana, or “the herb” as a key part of his Rastafari beliefs.
“Our mission is to champion Bob’s voice and his insight to help people realize the positive potential of cannabis for the mind, body, and spirit,” reads the brand’s website. “Along the way, we want to help undo the suffering and injustice of cannabis prohibition around the world.”
According to the ABC, Marley Natural is planning to start mass producing in markets where it will be legal, possibly worldwide, next year. “You don’t say ‘herb’ without ‘Bob Marley.’ There’s no doubt about it,” Marley’s widow Rita Marley says in a promotional video for the new company.
“Daddy was very mindful of the plant’s connection to the Earth, and to the positive benefits that came from something so pure,” his daughter, Cedella, added. Speaking to the ABC, a spokesman for the equity company Privateer Holdings rejected suggestions they are trying to cash in on Marley’s legacy.
“I think in many ways Bob helped start this movement 50 years ago,” he said. “So for us it feels natural to be adding his voice at a time that will help further momentum.” Cannabis use for recreational purposes is legal in several US states with a handful of others expected to follow suit.
Watch: Introducing: Marley Natural Fine Cannabis
Watch: Family Reflections on Bob Marley and “The Herb”