Music fans from all walks of life are united in support of pill testing, according to Eventbrite’s 2019 Australian Music Fans Report.
The report surveyed over 1,130 gig-goers of all ages, and found that 77% were in support of the introduction of pill testing.
Participants weighed in on a variety of topics surrounding the live music industry, social media, and streaming.
The report also found that Baby Boomers (born 1946-1964) are the most-committed music fans, attending more than any other age group.
When it comes to Generation Z (aged 18-22), 60% said the availability of discounted or early-bird tickets was crucial in buying tickets.
Finally, 55% of respondents relied on social media to learn about live music events, and 79% of Gen Z’s have posted a photo or video to their social media accounts from a live event.
“Music fans are attending more shows, they’re sharing more content, and they’re engaging more deeply with artists, venues and festivals across a range of online and offline channels than they ever have before,” said Eventbrite Asia Pacific General Manager Phil Silverstone.
It’s an exciting time for Australia’s live music industry – and we’re thrilled to play a role in powering its success.”
Pill testing was trialed for the second consecutive year at Groovin The Moo Canberra recently.
Download the report in full here.
