The Presets have unveiled their latest single, No Fun, with a world’s first six-sided, interactive music video. Dubbed the No Fun Cube, this immersive and novel experiment in video storytelling comes courtesy of Google Play and veteran director Barnaby Roper (David Bowie, Kanye West, Banks).
The No Fun Cube allows viewers to interact with six different, full-length music videos, each with their own distinct narrative, and each running on a different side of the Cube. Viewers are thus able to twist, turn, and manipulate their own unique audiovisual experience of No Fun in real time.
Meanwhile, the single itself is available exclusively as part of a 48-hour pre-release on Google Play from today – get it here. Readers can experience the No Fun Cube, complete with the crisp beats and infectious grooves of the latest cut from our favourite Sydney electronic luminaries, below.
Watch: The Presets – No Fun
Watch: Behind The Scenes – The Cube and No Fun with The Presets