Azure Ryder, in partnership with Destination NSW, has shared a cover of Nina Simone‘s 1965 single ‘Feeling Good’ as part of the government department’s launch of its new Sydney tourism campaign.
The new campaign, titled Feel New Sydney, aims to send a strong signal that Sydney is back open for business.
“Our Feel New Sydney campaign is inviting everyone back to our beloved city so they can experience it like never before,” said Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Industry and Trade, Stuart Ayres.
“Sydney is the beating heart of our state and promises our visitors an experience unlike any other with the power to inspire and reinvigorate. Whether it’s Sydney’s world class restaurants or its glittering coastline, vibrant nightlife or abundant national parks – there is no shortage of ways to feel new in in our city.”
“The new Sydney-focused campaign will help us achieve our goals in the Visitor Economy Strategy 2030 by inspiring visitors to come and experience Australia’s only truly global city.”
Ryder’s cover of Simone’s ‘Feeling Good’ is now available to listen to on all streaming services, with an official video to accompany the cover being released later in the month.
She says her cover aims to pay homage to Sydney’s vibrancy, nodding to the city’s natural wonders and culture.
“Sydney has a very special place in my heart – from my time growing up on the Northern Beaches to the city’s thriving arts and culture scene, I’m so excited to be able to release Feeling Good to celebrate everything this incredible state has to offer,” Ryder said.
“I’m thrilled to be working with Destination NSW on its new campaign. Sydney is a place I hold close to my heart and I am honoured to be involved to help bring attention to Sydney and NSW by releasing a track that will inspire people to visit and help to reinvigorate businesses across the state.”
Watch the official Destination NSW advertisement below.
