Beyoncé and Jay-Z continue their run as the featured stars in Tiffany And Co.’s ongoing campaign titled ABOUT LOVE, with the full campaign video finally being released.
In a new video posted to the iconic jewellery brand’s social media, Beyoncé covers ‘Moon River’. Originally sung by Andy Williams, the track was later famously sung by Audrey Hepburn in the classic film Breakfast At Tiffany’s.
The brand began teasing the campaign back in late August, posting small snippets from the ABOUT LOVE video to their social media.
The video aims to exemplify the Carter’s high-profile status, and fulfils a few historical moments for both the couple and the brand. It’s elegant, high-class, and everything you’d expect from a campaign as big as this one.
Throughout the campaign, Beyoncé wears the priceless Tiffany Diamond. Discovered in 1877, the piece has only ever been worn by three women. Beyoncé is the first Black woman to wear the piece.
A rare painting from Jean-Michel Basquiat, titled Equals Pi, which the late painter created in 1982, features in the video, marking one of few times the painting has been on display in such a public domain.
Check out the video below.
