Jakarta-born singer-songwriter NIKI has excited her fans with the announcement of her upcoming third studio album ‘Buzz’, which is set to be released on August 9th under the 88rise label.
To give listeners a taste of what’s to come, she released the album’s lead single, “Too Much Of A Good Thing.” The catchy new song captures the excitement and nerves of a budding romance with playful lyrics and a catchy beat.
NIKI – Too Much Of A Good Thing
The lead single of the album ‘Too Much Of A Good Thing’ is co-produced by Ethan Gruska, known for his work with artists such as Phoebe Bridgers and Bon Iver, who exudes a mixture of flirtatious charm and sardonic.
The accompanying music video is directed by Alexandra Thurmond and has a subtle yet elegant visual element to the song’s narrative. The album ‘Buzz’ marks a significant evolution in NIKI’s musical journey, reflecting her personal growth and exploration of identity.
NIKI explained her single via a press release statement, “‘Too Much Of A Good Thing,’ is this fun, tongue-in-cheek song about desire, imagination and the playground of excitement and irreverence they create. It’s about that initial anticipation we all know and love where there’s a little extra pep in your step, which I feel translates even sonically, with that timeless, stroll-along-to-the-tempo groove you get when you are momentarily invincible. I wrote it with my very talented friend Ethan Gruska when I was listening to a lot of Fleetwood Mac and The Beatles, and it was one of the earliest ideas that catalyzed the rest of this album.”
‘Too Much Of A Good Thing’ is out now, buy/stream it here.
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