No Doubt have pulled down their latest musc video for single Looking Hot and released a public apology after the clip in question was criticised for being offensive to Native Americans. As reported by Rolling Stone, the returning No Doubt removed the video shortly after it was uploaded on Friday to YouTube and various other official channels.
The ‘wild west’ themed video quickly came under fire for using stereotypical imagery such as smoke signals, tee-pees and feather headdresses to represent Native Americans. No Doubt fan forums reportedly filled up with threads such as “Appropriating Native American culture”, leading to the band’s decision to take down the clip.
No Doubt also issued an apology via their official website, explaining that they never intended to offend anyone. Although No Doubt have removed the video for Looking Hot, the clip does still remain online. Music Feeds has chosen to include the clip in this article not in an attempt to offend anyone, but rather to allow you to draw your own conclusions.
Read: No Doubt’s Public Apology
As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
Watch: No Doubt – Looking Hot