The Super Bowl is scheduled to go down in Los Angeles on Sunday, February 13th, the roll out of multi-million dollar ads have begun.
For website builder Squarespace, this has meant tapping Euphoria star Zendaya, director Edgar Wright and elusive yet legendary Outkast rapper André 3000. Their seashell themed ad has Zendaya starring as Sally (she of classic tongue twister Sally Sells Seashells), getting her own business off the ground.
Sally tries her hand at everything from selling the seashells, to hosting seashell meditation sessions, getting into the seashell jewellery game and more.
André 3000, who narrates the ad, makes a brief appearance in the clip – watch it below.
“As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” said Zendaya in a statement.
“I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André ‘3000′ Benjamin.”
The Super Bowl ad campaigns have become almost as big as the half time show and the actual football game itself in recent years. This weekend will see Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem and Kendrick Lamar perform in a half time show that is rumoured to coincide with the release of new music from Kendrick.
