Snoop Dogg certainly caused a stir recently when he teamed up with Diplo aka Major Lazer to release a rap-free reggae track titled La La La. The new track and new direction came with a new handle, Snoop Lion, under which Snoop’s upcoming reggae record Reincarnated will be released later this year.
Fans may have been mystified by Snoop’s sudden departure from rap, but all will be explained in an upcoming documentary also titled Reincarnated. According to Complex, Reincarnated, the doco, will premiere on September 7 at the Toronto International Film Festival.
NME has reported that in a recent press conference Snoop explained his pilgrimage to Jamaica as a calling; and it was while The Doggfather was experiencing the local culture that he was bestowed his new moniker.
“I didn’t know that until I went to the temple, where the High Priest asked me what my name was, and I said, ‘Snoop Dogg.’ And he looked me in my eyes and said, ‘No more. You are the light; you are the lion.’… I have always said I was Bob Marley reincarnated. I feel I have always been a Rastafari. I just didn’t have my third eye open, but its wide open right now,” Snoop explained.
“On this particular project, I had no planning on going to Jamaica, making a reggae record. The spirit called me. And, you know, anytime the spirit calls you, you gotta know that it’s serious… I basically let them know what I want. It’s not that I want to become Snoop Dogg in a reggae track… I want to bury Snoop Dogg and become Snoop Lion.”
Regardless of whether you like the Snoop’s new reggae track or not, from the trailer below Reincarnated the doco looks like it’ll be a very interesting watch. And where there’s smoke (and plenty of it), there’s fire…
Watch: Snoop Dogg Documentary – Reincarnated – Trailer
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