Long-serving Sydney dance magazine 3D World is to cease publication, going to print for the final time next week.
The Music Network reports that the magazine, a free publication distributed across the city, is closing down after losing out on advertising support, and because dance music has become assimilated into the wider music press landscape, making a specialist freesheet unsustainable.
Street Press Australia Managing Director Craig Treweek said, “3D World has served the dance community well for over 20 years but as the clubbing community is now part of the wider music scene it can no longer be sustained as a standalone publication.”
3D World began life in 1989, and since 2009 have been published by Street Press Media, who also publish Drum Media, Inpress and Time Off. Street Press Australia experimented with the style and format of 3D World several times before packing it all in this week.
Furst Media, publishers of The Brag, Beat Magazine and Mixdown, were unsurprisingly quick to declare victory.
Rob Furst, head of Furst Media, said, “3D has had a long history in the Sydney market, which is now at an end. Since its inception in 1997 as Revolver and through its evolution to become The Brag, for 14 years we have relentlessly captured and covered dance culture on the streets of Sydney, as well as rock and arts. The Brag’s hybrid format is now the lone, established, historical voice in print, for lovers of dance, hip hop, urban music and club culture in Sydney.
“The Brag will continue to expand and grow content dedicated to the dance and urban music markets, tours, events and nightclubs through its weekly fix of features, club snaps, dance news, tour dates and comprehensive club listings.”
