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Choose Your Own Jack White Adventure With This New Interactive Video

Written by Nastassia Baroni on February 19, 2015

Jack White probably couldn’t decide between three music videos to accompany his Lazaretto track That Black Bat Licorice so he’s released them all in one, giving viewers the power to choose at any point which one to watch.

White’s new interactive video combines three different clips directed by three different people and by pressing a few buttons viewers can move between each of them. Firstly, if you simply press play and watch you’ll see an animated story by James Blagden featuring a cartoon Jack White who at one point cuts off his own tongue.

Holding down the “B” key takes you to a slow-motion video, directed by Brad Holland, showing various people head banging. Finally, holding down the “3” key brings to the front the live-action video directed by White himself, showcasing his killer air-violin skills.

A 7-inch single of the song That Black Bat Licorice is currently available for pre-order via Third Man Records. It comes with a B-side of Blue Light, Red Light (Someone’s There), a Harry Connick, Jr cover.

Go ahead and interact with the clip below.

Watch: Jack White – That Black Bat Licorice

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